Cloper
Your Future Wardrobe
Cloper is a cloud based full stack wardrobe organizer with weekly styling plan, we will fully take care of your wardrobe and provide stylish appropriate looks for your needs, our goal is to save both your time and money to decide what to wear everyday.
Problem Statement
Living in big metropolitans with a fast paced of life, super high rent but small limited apartment , could we help you to get out of this situation?
What about starting with saving your space and time to storage and think what to wear everyday.
Main Features
1.Wardrobe Storage & Management
2.Styling Plans
3.Online Shopping
Clothes storage, clean and orginize
service.
Based on professional stylists suggestions with the power of IA and machine learning.
Related and suggested items are all of your choice to update current wardrobe.
Insights from Interview
Their Needs
Problems
1. Choose what to wear appropriately is hard and costs too much time.
2. Tired of cleaning and organizing clothes, especially for males lives alone.
3. They need styling suggestions for special occasions or events.
4. Shopping based on the current wardrobe takes time and risky.
Competitors Analysis
1. STITCH FIX
2. VINCE.unfold
3. TRUNK CLUB
✔️：Online shopping platform
Five pieces per packed delivery
X :Too many questions before started
More focus wemonswear
✔️：Reliable items from own brand
Unlimited Exchanges & Free Shipping
X : Expensive renting service
✔️：Onsite locations with one-on-one styling service
(Nordstrom owned)
Customize service for menswear
X : Old fashion styles
Target Audience
Location: Bay Area
Gender: Male
Status: Single
Age: 25-45
Income Level: Middle - High
Education Level: High
Industry: Tech and related
Conclusion
Cloper is a wardrobe manage service company, we offer professional styling service combined customers current cloths and suggested items to create a modern, appropriate new closet, customers no longer need to keep the closet, we take care of it, organize, clean, deliver once or twice a week, and automatically update your wardrobe based on your preferrence and special occasion needs.
Persona
Mike
Age: 29
Occupation: Software Engineer
Location: San Jose
Status: Single
Goals:
Focus on work and manage work life balance, save time to get rest during spare time.
Frustrations:
Mike found out that is hard to dress appropriate for hangout and special events, and he is getting tired of wearing hoodies with company logo 5 days a week.
Jacob
Age: 36
Occupation: Founder of a Tech Start-up
Location: San Francisco
Status: Single
Goals:
Manage wardrobe in a efficient and professional way.
Frustrations:
Jacob doesn't remember how many shirts he has and which need to be cleaned and how to combined with tones of other garments to creat better looks. Sometimes he need a look for a special event or a emergency situation.
Maria
Age: 35
Occupation: Senior Product Manager
Location: Oakland
Status: Single, with daugther
Goals:
Save more time to spend with her daughter when off work.
Frustrations:
Maria is a single mom who has a super busy work pace, she has job requirements to dress appropriate but she dose not have enough time to shopping and
update her closet.
Style Guide
Key Words
Professional
Efficient
Full stack
Customized
Organized
Elegent
Riliable
Moodboard
Colors
Hero Color:
Dark Ocean blue #33548B
Reflect our brand essence of Calm, Professional, reliable.
C
Secondary Colors & Lightness Variation:
Typefaces
Logo
Century Gothic
Web & Graghics
Open Sans
25px for subtitles
18px for List titles
13px for text
11px/9px for surport text
Logo Design
Process
Variations
Visual Identity Design
Business Card
Hanger
Receipt
Deliver Box
Interactive Design
What is Cloper App?
Cloper app is our customers' premire wardrobe manage system application, user could easily check weekly styling plan, request items, browse their closet, and buy new items
Information Architecture
Wireframes
User Flow 1
User Flow 2
User Flow 3
